Animus Medicus

Client

Animus Medicus

Industry

Medical-themed art

URL

Starting Point

The primary objective for Animus Medicus was to resolve usability challenges, improve site navigation and optimize content in order to drive higher engagement, lift CVR and increase RPV. By focusing on strategic CRO initiatives, ranging from homepage category redesigns to mobile-friendly visual navigation and content refinements, the goal was to remove friction in the user journey and create a seamless path to purchase.

Impact

+ $102,348 Average Additional Yearly Revenue Contribution.

Result

Through strategic CRO initiatives, Animus Medicus unlocked 22.7% revenue growth and $102K in additional yearly revenue through homepage redesigns, mobile visual navigation that lifted ATC by 15.6% and content optimizations that improved engagement and conversions.