Blue Bagels

Animus Medicus – Unlocking 22.7% Revenue Growth Through Strategic CRO Optimization

REVENUE GROWTH

$102K

GROWTH

22.7%

ATC

15.6%

Objective

To address usability issues, improve navigation, and optimize content to increase Conversion Rate (CVR) and Revenue Per Visitor (RPV).

Challenges and How They Were Overcome

Cart Drop-Offs:

Challenge: Users hesitated due to unclear pricing and discount structures.

Solution: Added visual cues for discounts and simplified PDP layouts (+550.95% ATC).

Navigation Complexity

Challenge: Poor product discoverability led to high bounce rates.

Solution: Redesigned visual navigation for better category access (+15.61% ATC).

Mobile Revenue Leakage:

Challenge: Mobile conversions lagged behind desktop.

Solution: Focused on mobile-first layouts and sticky filters (+9.22% RPV).

Key Tests and Optimisation

Homepage Redesign

+$5,977 monthly revenue uplift, +22.7% CVR

Mobile Navigation Redesign

+15.61% ATC, +9.04% checkout rates.

PLP Filters

+9.22% RPV, +24.24% AOV.

PDP Optimization

+550.95% ATC uplift.

Lesson Learned

Homepage CTAs Are Critical: Small design changes in banners and CTAs yield significant CVR improvements.

Mobile Optimization Drives Engagement: Mobile-first strategies addressed usability gaps, increasing ATC and checkout rates.

Content Hierarchy Matters: Simplified PDP content and visuals dramatically improved conversion behaviors.

Conclusion

Animus Medicus leveraged strategic CRO optimizations to improve usability, navigation, and content presentation. The results were a 22.7% increase in conversions and $102,348 Average Additional Yearly Revenue Contribution. By prioritizing data-driven tests and focusing on user experience, the program demonstrated scalable performance improvements.