Bavaria Trachten

Client

Bavaria Trachten

Industry

Bavarian traditional wear and fashion

Starting Point

The objective was to increase Revenue Per Visitor (RPV) by 10–20% through AI-driven Multivariate Testing (MVT), strategic A/B testing aimed at resolving key user experience pain points and the initiative exceeded expectations by delivering a 22% uplift in RPV, resulting in a projected incremental revenue of $187,487 for the 2025 peak season.

Impact

Achieved a 22% uplift in RPV with a projected revenue of $187,487 for 2025 peak season.

Result

Through a structured CRO program, Bavaria Trachten not only exceeded the original 10–20% RPV target but also validated the impact of user-centric, data-driven optimizations tailored to both desktop and mobile experiences. Key drivers of this performance included PDP optimizations - such as color variants, installment payment information and improved product detail accessibility - that lifted ATC rates by 18% and boosted AOV. Intent-based pop-ups alone generated $34,000 in incremental revenue with a 6.9% CVR in the high-intent segment, while mobile navigation improvements delivered a 19.55% RPV lift and $36,000 in added revenue.