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The objective was to increase conversion rates (CVR) and revenue by resolving navigation challenges, addressing size, price hesitations and enhancing product clarity. For No Nasties, a sustainable fashion brand, this strategy translated into an average projected annual uplift of ₹22.57M.
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No Nasties unlocked an average projected annual revenue uplift of ₹22.57M by tackling navigation gaps, size hesitations and product clarity issues. Editorial-style collection landing pages drove a 68.5% CVR uplift, while enhanced visual appeal and social proof added ₹62.7 in revenue per visitor. A redesigned dynamic size guide boosted CVR by 59% and improved fit descriptions with checkout banners lifted ATC rates by 22.5%. Together, these data-backed optimizations removed key decision barriers and significantly improved user engagement.
