Blue Bagels

From Clicks to Conversions: How No Nasties Achieved a 68.54% Boost in Conversion Rate with Strategic CRO Overhauls

REVENUE GROWTH

$262K

CONVERSION RATE

68%

CVR BOOST

59.03%

Objective

Increase conversion rates (CVR) and revenue by resolving navigation issues, addressing size and price hesitations, and enhancing product clarity.

Challenges and How They Were Overcome

Size and Fit Concerns

Simplified menu structure and added visual category tiles.

Result: +19.65% CVR and +10.33% CLP visits.

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Navigation Complexity

Redesigned size guides and integrated dynamic elements.

Result: Improved ATC by +22.49% and RPV by ₹15.85.

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low Trust Issues at checkout:

Added social proof banners and sustainability messages.

Result: Increased checkout page visits by +95.08%.

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Key Tests and Optimisation

Editorial Landing Pages

+68.54% CVR, ₹62.70 RPV UPLIFT.

Dynamic Size Guide Impact

+59.03% CVR, +22.49% ATC.

Checkout Optimization

+34.50% CVR +95.08% visits to checkout pages.

Product Labels Effect

+11.41% CVR, +10.07% ATC.

Lesson Learned

Visual Storytelling Matters: Editorial content significantly boosts engagement and trust.

Simplify Decision-Making: Clear size guides and social proof ease buying decisions.

Mobile Optimization is Key: Addressing mobile UX drives incremental revenue growth.

Conclusion

No Nasties’ CRO program delivered exceptional results, boosting CVR by 68.54% and enhancing user trust and engagement. By resolving size hesitations, clarifying pricing, and optimizing landing pages, the program unlocked measurable revenue growth.

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