Blue Bagels

Nordic Peace’s Journey to Growth: $65K Monthly Revenue Impact and 14.31% RPV Uplift with CRO Strategies

REVENUE GROWTH

$65K

CRO

8.83%

PPV

13.52%

Objective

To optimize product discovery, improve navigation, and increase conversion rates through strategic CRO testing and A/B experiments.

Challenges and How They Were Overcome

Cart Abandonment

Challenge: Uncertainty about shipping costs and bulk pricing incentives caused drop-offs.

Solution: Introduced threshold bars and clear pricing for bulk discounts.

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SIzing uncertainity

Challenge: High return rates due to unclear sizing guides.

Solution: Interactive size guide popups improved user confidence, but further enhancements are needed.

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PDP Engagement gap

Challenge: Users didn’t explore reviews, product details, or CTAs effectively.

Solution: Enhanced visuals, added urgency messaging, and created trust signals to increase interaction.

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Key Tests and Optimisation

Revenue Saved

Prevented $17,899 loss with pricing & upsell optimizations.

CVR Uplift

+8.83% boost via bulk discounts & urgency triggers.

Higher Engagement

PDP tweaks increased scroll depth & CTA clicks.

Profitability Boost

+13.52% profit per visitor via upsells & cart promos.

Lesson Learned

Bulk Discounts Drive Value: Value-based pricing strategies are more effective than flat discounts for increasing RPV.

Urgency Messaging Builds Conversion Momentum: Countdown timers create scarcity, motivating faster purchases.

Clear Pricing Reduces Friction: Transparent shipping and bulk pricing messaging lower hesitation.

Conclusion

Nordic Peace’s CRO program delivered measurable revenue growth and conversion improvements by focusing on product page enhancements, checkout simplifications, and urgency messaging. With a 14.31% RPV uplift and a 13.52% profit increase, the company established scalable strategies for continued growth.