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The objective was to optimize product discovery, streamline navigation and increase conversion rates through strategic CRO testing and A/B testing. For Nordic Peace, this approach delivered $65K in additional MRR, a 14.3% uplift in RPV and an 8.8% increase in conversion rates.
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Nordic Peace delivered measurable growth through CRO: $65K in additional monthly revenue, a 14.31% uplift in RPV fueled by bulk discount strategies and an 8.83% increase in CVR driven by urgency triggers and streamlined PDP layouts. Profitability improved with a 13.52% profit-per-visitor uplift via cart promotions and upsells, while $17,899 in revenue loss was avoided through price testing and checkout fixes.
