Hundreds of Ads. One Landing Page. That's Costing You Six Figures Per Year.

Your landing page doesn't know who's coming before they arrive. Here's how to fix it.

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01

The Problem

You have one audience. Inside it are multiple customer types.

Your athlete doesn't think like your student. Your young mom doesn't think like your corporate employee.

But your ads and landing page treat them all the same.

Result: an ad that speaks to no one. A landing page that converts no one.

People see themselves in your ad. Land on your page. Don't see themselves anymore. Leave.

02

The Status Quo Isn't Working

Most companies run one funnel to everyone and optimize it to death.

That's leaving 40-60% of revenue on the table.

Here's why Gruns scaled to $350M in 33 months. Why HexClad went $40M to $800M. Why Ridge hit $500M+.

They didn't optimize one funnel. They built multiple funnels for multiple customer identities.

We call this

Precision Avatar Funnels.

And we've built it for 18+ DTC brands.

03

Precision Avatar Funnels

Here's how it works:

Placeholder image: customer identity map

Step 01

We map your customer identities.

Not demographics. Psychology. How they see themselves.

Placeholder image: ad angle set, one per identity

Step 02

We build separate ad angles for each identity.

Different hooks. Different creative. Different stories.

Placeholder image: landing page variants by identity

Step 03

We build separate landing pages for each identity.

Same template. Different headline. Different benefits. Different proof.

Placeholder image: identity performance dashboard

Step 04

We track which identities convert best, repeat-buy most, have highest LTV.

You scale those. We test new ones.

That's it. But the results are different.

04

What We've Seen

One client: energy gum brand. Went from 2.1% conversion (one funnel) to 7.8% conversion (Precision Avatar Funnels). In 90 days.

2.1% to 7.8%
Conversion. One funnel to Precision Avatar Funnels
340%
Lift in cold-to-customer conversions
2.1x
Repeat purchase rate

Why? Same product. Different identities. Different reasons to buy.

One landing page tried to speak to all of them with generic "energy" messaging. It spoke to none of them specifically.

Four separate landing pages, each with its own ad angle.

Athlete

Their "Athlete" identity needed performance language.

Athlete sees performance proof.

Student

Their "Student" identity needed focus.

Student sees sustained focus.

Young Mom

Their "Young Mom" identity needed energy to keep up.

Mom sees testimonials from other parents.

Corporate Employee

Their "Corporate Employee" identity needed to get through the workday.

Employee sees efficiency gains.

That's what we mean by leaving money on the table.

05

Here's the Move

We're funnel strategists. We don't advise you to build this.

We build it with you using Precision Avatar Funnels.

Here's what happens on the call

We analyze your current audience. Identify 2-3 winning customer identities. Show you exactly what separate ads and landing pages would look like for each.

You see the sample. You see the potential. Then we talk about building the full stack.

No pitch. Just a working example of what your funnel could be.

Book a Strategy Call