Blue Bagels

Lighting the Way to Success: LightUp's $192K Revenue Surge and 24.24% AOV Growth with Proven CRO Tactics!

REVENUE GROWTH

$192K

RPV

9.22

ATC

15.6%

Objective

To optimize product discovery, enhance navigation, and reduce cart abandonment, leading to higher revenue and conversion rates.

Challenges and How They Were Overcome

Cart Abandonment

Challenge: Users hesitated due to unclear shipping costs and bulk pricing.

Solution: Added banners highlighting bulk purchase benefits and improved transparency.

‍

Navigation Complexity

Challenge: Users struggled with cluttered menus and inefficient filters.

Solution: Introduced sticky navigation and search bars for easier product discovery.

‍

Product Trust Issues:

Challenge: Users lacked confidence due to insufficient product details.

Solution: Enhanced PDPs with certifications, shipping info, and trust-building visuals.

‍

Key Tests and Optimisation

Navigation Optimization

+16.99% click-through on search bar, +18.4% search page views.

Product Pages

+6.58% CVR and +6.85% ATC with improved layouts.

Cart Redirection

Reduced abandonment by 16% and adding $192K/month

PLP Enhancements

+24.24% and +9.22% rpv via quick views and infinite scroll.

Lesson Learned

Simplify Navigation for Faster Discovery: Sticky search bars and clear categories reduce friction.

Detailed Product Pages Increase Confidence: Trust elements like certifications drive ATC and conversions.

Cart Transparency Reduces Abandonment: Highlighting shipping costs and discounts builds trust and urgency.

Conclusion

LightUp’s CRO program drove $192K in incremental monthly revenue by focusing on usability improvements, navigation simplifications, and PDP optimizations. These enhancements not only increased engagement but also reduced friction across the buying journey, setting a foundation for scalable growth.