Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
REVENUE GROWTH
$2.3M
RPV
22%
PAGE ENHANCEMENT
Objective
Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.
Challenges and How They Were Overcome
Cart Abandonment
Introduced shipping calculators and trust signals.
Navigation Complexity
Simplified filter placements and restructured PLP categories.
Testing Velocity:
Prioritized impactful tests across multiple funnel touchpoints for overall improvement
Key Tests and Optimisation
Optimized Product Pages
Improved key feature visibility boosted CVR by 78.85%, adding $169,281/month.
Cart Page Redirection
Auto-redirecting to cart increased checkouts by 37%, driving $2.37M/year.
Sticky Navigation & Search
Better UX increased PLP visits by 20% and PDP visits by 6%, adding $284,760/year.
Funnel Efficiency Boost
Overall improvements increased revenue by $2.37M annually.
Lesson Learned
Trust signals must be effectively integrated to improve user confidence.
Product highlights are important for users decision making
Reducing Friction in cart journey leads to less abandonment and higher completion
Conclusion
The Discount Safety Gear CRO program successfully addressed key user pain points, leading to measurable improvements in engagement, conversion rates, and revenue. These insights provide a scalable foundation for continued optimization.
