Blue Bagels

Brewing Success – English Tea Store’s $400K Revenue Boost and 43.28% Conversion Growth

REVENUE GROWTH

$33K

CRO

318.29%

CVR

43.28%

Objective

To enhance product discoverability, simplify navigation, and build trust through detailed product information and optimized layouts to improve conversions and revenue.

Challenges and How They Were Overcome

Cart abandonment

Challenge: High abandonment rates (45.2%) were linked to unclear shipping policies and lack of payment options.

Solution: Simplified checkout processes, emphasized secure payment methods, and highlighted shipping transparency, reducing hesitation.

‍

Navigation Complexity

Challenge: Users struggled with unclear categories and lack of search suggestions.

Solution: Redesigned navigation with auto-suggestions and visible filters, making it easier to find products and boosting search page views by 6.82%.

‍

Content and trust issues

Challenge: Insufficient product descriptions and lack of trust signals led to hesitation during purchases.

Solution:

Added “Cups of Tea” indicators and ingredient highlights, improving CVR by 43.28%.
Incorporated USDA Organic badges and customer reviews to build trust.

Key Tests and Optimisation

Navigation Optimization

Better filters & categories boosted 6.82% increase in search page views and +1.83% in CVR from auto-suggestions.

Product Clarity Enhancements

+43.28% CVR increase from adding “Cups of Tea” indicators.

Sticky ATC Button Impact

+54.81% CVR uplift through simplified mobile layouts.

Subscription Page Visibility

+318.29% increase in visits by enhancing placement.

Lesson Learned

Simplify Navigation for Faster Discovery:Auto-suggestions and filters reduced friction and improved engagement.

Detailed Product Information Boosts Confidence:“Cups of Tea” indicators helped customers quickly understand product value.

Sticky ATC Buttons Improve Mobile Conversions:Persistent buttons enhanced accessibility and usability during mobile browsing.

Conclusion

English Tea Store’s CRO optimization program resulted in a $22.7K monthly revenue uplift, leveraging A/B tests and usability enhancements. Improvements to navigation, PDP clarity, and mobile usability significantly boosted conversions and reduced friction across the customer journey. These strategies positioned the store for sustained growth while enhancing the shopping experience for tea lovers worldwide.