Blue Bagels

How Northline Express Drove $391K Monthly Revenue Growth with AI Driven Initiatives and Multipage Funnel Optimization

REVENUE GROWTH

$391K

CRO

19.18%

ATC

11.9%

Objective

Optimize product discovery, improve navigation, and reduce cart abandonment to increase revenue and conversion rates.

Challenges and How They Were Overcome

cart abandonment

Challenge: Customers abandoned carts due to unclear shipping costs and policies.

Solution: Highlighted shipping costs upfront and promoted bulk purchase benefits.

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Navigation Complexity

Challenge: Users faced difficulty finding relevant products due to poor categorization and filters. And Product Trends in different Seasons

Solution: Added sticky navigation and AI-powered product wizards for simplified discovery.
Optimized navigation based on seasons to promote relevant products

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Product engagement issues

Challenge: PDPs lacked visual hierarchy and detailed product information.

Solution: Added product images, comparison tables, and trust-building elements like guarantees and certifications.

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Key Tests and Optimisation

Homepage optimisation

+39.16% increase in conversions

Optimized Navigation

Streamlined menus increased user engagement & conversions.

PDP Adjustments

Better descriptions & visuals increased ATC by 11.99% and CVR by 19.18%.

AI Chatbot Results

+6% increase in engagement

Lesson Learned

Simplify Navigation to Reduce Friction: Sticky search bars and clear categories enhanced product discovery.

Enhance Product Descriptions to Build Confidence: Accordion-style details and visuals boosted ATC rates.

Transparency in Checkout to Reduce Abandonment: Upfront shipping costs and motivational banners encouraged completion.

Conclusion

Northline Express’ CRO strategy drove $391,191 in monthly revenue growth by improving navigation, streamlining checkout, and enhancing PDP content. These changes increased engagement, trust, and conversions, positioning the company for sustained scalability and success.